The Impact of Marketing and Advertising Videos on Credit Card Choice

This study aimed to investigate the influence of marketing and advertising videos on consumer choice in selecting credit cards. By employing logistic regression, we assessed the relationship between exposure to marketing videos and credit card choice, incorporating control variables like the perceived helpfulness of the video ("video helped"), age, gender, current credit card ownership, and household income. The analysis highlights the significant effect of video advertisements on consumer behavior, providing actionable insights for marketing strategies in the financial sector.