Digital Sentiment Analytics on the Impact of the COVID-19 Pandemic on Virgin Atlantic

This project explores the impact of the COVID-19 pandemic on Virgin Atlantic, focusing on customer sentiment as captured through online reviews, social media comments, and forum discussions. By applying digital sentiment analysis techniques, the study aims to assess how customer perceptions and attitudes evolved in response to the challenges faced by Virgin Atlantic during the pandemic, such as changes in flight schedules, refund processing, health and safety protocols, and customer service responsiveness.

Through an in-depth analysis of customer sentiment, the project identifies key factors influencing customer experiences and satisfaction, providing Virgin Atlantic with valuable insights to support post-pandemic recovery strategies.